New hotels pop up constantly, and even though I’ve stayed at several newly opened properties (and advise folks that sometimes it is best to wait on luxury property stays until after the grand opening) I can’t say I’ve ever been the first hotel loyalty program member to stay at a hotel.
Lee with Bald Thoughts turned out to be the very first Inner Circle member at the Kimpton Everly Hotel in Hollywood. I’d never even heard of anyone being acknowledged or celebrated as the first loyalty program member to stay at a hotel, and this seems like a really fun way to thank members for trying out a new property. I’m guessing that this is something Kimpton does at all their new hotels though it could have been specific to the Everly property. Kimpton’s Inner Circle loyalty program has always been wonderfully quirky, so this unpublished perk would certainly fit right in.
Of course, if the property is a Marriott with 450 rooms, the reality is that many, many guests staying there would be members of their loyalty program. At first I figured that the Kimpton Everly Hotel in Hollywood must be tiny, but it has a surprisingly large guest room count – 216 guest rooms and 12 suites. That’s pretty big, and it could be that there were several other Inner Circle members there the same day Lee was that also received the kudos.
I am wondering about other hotel chains too and what a good acknowledgement would be. A letter from the General Manager? Something special prepared by the chef? A coupon for a free appetizer or drink?
On the topic of freebies, today happens to be to Day 7 of Magic of Miles 12 Days of Giveaways.
To enter today’s contest for a chance at GoGo 25 use passes, airline pajamas, or travel goodies, let me know in the comments below if you’ve ever had the experience of being the first loyalty program member to stay at a hotel, what you think about the possible perk, or that you’d like to be the recipient of today’s contest prize.
Today’s Magic of Miles contest ends at 9pm PST tonight so get those entries in. Click here to read full contest details, and good luck!