RockStar Hotels has just launched with 40 properties across seven countries in Europe.
The brainchild of CEO Robert Santucci who is a veteran of both Starwood and Marriott, RockStar Hotels wants to set itself apart from big chains.
RockStar properties are on the smaller side and claim to be more authentic to the locale. To ensure that guests feel like Rock Stars, executives visit the hotels every 3 months to keep the individual property standards in line with their vision. Hotels can apply to become members right on the RockStar Hotel website.
Targeting people who are tired of large properties and chains, perks for RockStar hotel guests include free upgrades (based on availability) and amenities, early/late check-in when available, and other unique benefits are in the works.
The RockStar hotels website is easy to navigate with a unique feature that presents itself in the way of a story on the page of each hotel.
Here’s a link so you can check out the site –
Here are the current RockStar properties –
Adriana Hvar Spa Hotel in Hvar
Hotel Navis in Opatija
Hotel Park and Hotel Vestibul Palace in Split
Golden Well Hotel in Prague
Le Roch Hotel and Spa Paris and St. James Paris in Paris
New Hotel in Athens
Cape Sounio Grecotel Exclusive Resort in Sounio
Amirandes Grecotel Exclusive Resort in Heraklon
Isle of Crete
Belvedere Hotel Mykonos and Belvedere Villas
Mykonos Blu Grecotel Exclusive Resort and Kivotos Hotel in Myknonos
The Margi in Vouliagmeni
Meliá Villa Capri Hotel and Spa in Anna Capri
Villa Cordevigo Wine Relais in Cavaion Veronese
Armani Hotel Milano
ME Milan il Duca and Townhouse Galleria Milan in Milan
Aleph Hotel Rome
Gran Melia Rome
Hotel Majestic Roma and Hotel Palazzo Manfredi in Rome
Palazzo Barbarigo in Venice
Internacional Design Hotel
Memmo Alfama Hotel
Pousada de Lisboa and Velverde Hotel in Lisbon
Majestic Hotel and Spa
Mercer Hotel Barcelona
Omm and El Palace Barcelona in Barcelona
Gran Melia Palacio los Duques
Totem Madrid in Madrid
Hotel Alfonso XIII and Hotel Mercer Sevilla in Seville
I haven’t delved into the site too deep to look at all the properties yet, but at first glance there are some really good looking hotels in prime locations. One of the properties is the prestigious Hotel Alfonso XIII in Seville, Spain (which also happens to be a Starwood Luxury Collection property. Rates look to be in the mid-$300’s, but other properties in the portfolio are in the low $100’s.
No word on a loyalty program yet, but with a CEO that has had previous Starwood experience and understands a guest’s looking to feel valued, RockStar hotels is one I’ll be watching.