Delano Las Vegas, an MGM property where Hyatt loyalty members can earn and burn points.

Delano Las Vegas, an MGM property where Hyatt loyalty members can earn and burn points. Photo courtesy of Hyatt.

MGM’s former all-suite tower next to Mandalay Bay is officially now named the Delano Las Vegas. It was formerly called THEhotel before the $100 million renovation.

If you’re not familiar with the Delano, the name comes from the Delano South Beach, the Art Deco hotel that in the early 1980s was transformed into a chic boutique hotel by boutique hotel pioneer Ian Schrager. At the time, South Beach was still a sketchy part of town and wasn’t considered the fashionable, world-famous destination that it is today.

Three decades later, New York-based Morgans Hotel Group has the rights to the Delano name and is trying to turn it into a luxury lifestyle brand.

Hanging the “Delano” sign on the top of the tower on the Las Vegas Strip is a good step forward to that goal, although it remains to be seen if consumers vote with their wallets. The Las Vegas Sun has a story about the hotel today.

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For frequent Hyatt guests, it’s worth pointing out that the Delano Las Vegas retains the relationship with the Hyatt Gold Passport and M life loyalty programs. Members of the programs can earn and burn Hyatt Gold Passport points for their stays at the hotel, which remains a Category 6 property.

Readers: Which hotels do you check into in Vegas when you have a choice of lodging?