What would you spend $10 on if your hotel gave you a credit every time you stayed?
NEW YORK – A beautiful martini that I had this earlier this summer at the Langham Place, Fifth Avenue.
Kimpton recently began giving its loyalty program members the choice to spend their $10 credit on guestroom mini-bar snacks or drinks – or on a treat at the hotel bar.
Guests have loved having the additional choice Maggie Lang, Kimpton’s loyalty chief, told me during a recent phone call. Kimpton runs properties under Hotel Monaco, Hotel Palomar and other chains in cities such as San Francisco, Washington D.C., New York, Boston and Philadelphia.
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Many guests opt to use the credit to buy a cocktail at the bar at the end of their work day.
“It’s been wildly successful,” Lang said.
“Now, 30% of members go to our bars. That’s a stat that keeps rising as people more and more become aware of it. And the more people are using it, we’re finding that they are loving it.”
What’s more, the $10 hotel bar credit is becoming a money maker for Kimpton properties – because guests don’t leave.
“They’re staying in the bar for longer than they originally planed. We have fun, cool bartenders to talk to,” she said.
Readers: If your hotel gave you $10 to spend on the premises, what would you spend it on?
