Of all the big legacy airlines, I believe Delta is the most forward-thinking in terms of social media. Their great @DeltaAssist desk on Twitter is phenomenal. Today, Delta announced that they are making Delta Assist available on Facebook. Delta Assist on Facebook isn’t for situations where you need immediate help. According to Delta’s blog post announcing the new Facebook option, they expect to reply to questions through Facebook in 24 to 72 hours.
Delta Assist on Facebook is not the only social networking innovation by Delta. You can also purchase tickets via Delta’s Facebook page. Stay tuned for a future review of the purchase experience using Delta’s Facebook page.