Last week, I mentioned a brand new marketing campaign from Carnival to begin on November 24. Well, November 24 has come and gone, so it’s time to check out the new campaign and enter to win an opportunity for free cruising. Let’s take a look.
- World’s Leading Cruise Lines Marketing Challenge: You’re invited to take the “World’s Leading Cruise Lines Marketing Challenge” – an interactive crowdsourcing program in which celebrity emcee Cedric the Entertainer asks consumers to “join the company’s marketing team” and pick their favorite from six creative concepts. Your input will help determine which concept will be used. To thank people for their input, one lucky participant will win a yearly cruise for life. The marketing challenge is hosted on Carnival Corporation’s newly redesigned World’s Leading Cruise Lines website – WorldsLeadingCruiseLines.com.
- CRUISE-A-NALITY: One aspect of WorldsLeadingCruiseLines. com allows you to find your “CRUISE-A-NALITY,” an interactive tool to help prospective cruisers determine your cruise persona from a total of 30 options. After answering six simple questions, you’ll find your “CRUISE-A-NALITY”, cruise brand recommendations and links to find more information to begin planning your vacation.
- Twitter Contest: Carnival Corp is also launching its new Twitter handle, @CarnivalPLC, with a contest encouraging consumers to share what they love about cruising. Users tweeting @CarnivalPLC with the hashtag #LoveCruising will be eligible for a series of free cruises as prizes, with one individual selected at random to receive 100 days of cruising on a choice of Carnival Corporation’s U.S.-based brands to be used at their discretion.
I don’t know about you, but I can’t turn down the opportunity to potentially win 100 days of cruising aboard any of Carnival Corporation’s ships OR a chance at a free annual cruise for life. I’ve already started playing – My CRUISE-A-NALITY is Captain Spontaneous. What’s yours?! Remember – enter to win a free annual cruise for life at WorldsLeadingCruiseLines.com, and don’t forget to tweet @CarnivalPLC with the hashtag #LoveCruising to be eligible to win other free prizes, with one individual opportunity to receive 100 days of cruising!
-MJ, November 25, 2014