Here’s a headline I didn’t expect to see, Delta Woos Hollywood Elite with Invite Only ‘Party Plane’. The Bloomberg story goes on with the details:
“Everyone on Delta Air Lines Inc.’s 11:30 a.m. flight from Los Angeles to the South by Southwest festival on Friday will get expedited security processing, complimentary cocktails and a chance to win first-class tickets to London and New York.This is an invitation-only junket to Austin, Texas, part of Delta’s bid to grab more of the entertainment industry’s travel business, which the carrier estimates is worth $1 billion a year.”
According to the article, passengers paid $247 each for the privilege. Wonder how much the first class fare was? Interesting…. I know Delta is slugging it out with American (and JetBlue) in the JFK to LAX market, but this was a pretty unique way to market yourself to the Hollywood set. The idea of a full 737-900 in coach doesn’t strike me as a great time, but the Hollywood types are a lot skinnier than me, so between that and the complimentary cocktails, I’m sure it was a fun experience. I wonder if the inability of Platinum Medallion scrum like me to be upgraded to the Delta One cabin on the JFK – LAX route is a marketing effort too?
American and the A321T
But there’s another story here too – American Airlines and the A321T. According to the article, a seat in first class service aboard its dedicated fleet of A321s will set you back a cool $8,000, the most expensive domestic ticket in the country. I’ll admit it here, I did not expect the service to last with the new AA management team – unless it was making money. There’s a lot to love about this service, not the least of which is that American is now the only airline left with a 3-cabin transcon service. In truth, you don’t have to sell very many of those $8K tickets to make the idea profitable. In a decent economy, and dedicated to a very unique market, the A321T might be just the ticket.
-MJ, March 12, 2015