Nearly 10 years after Starwood’s trendy, upscale W chain exited Australia, the chain has announced that it’s making a comeback.
That’s news enough to justify a blog post for Travel Update readers. But I took the liberty of asking Twitter friends for photos, so I’m thrilled to be share some of my favorites in this post, too!
The W Brisbane is underway in Australia’s capital city. It’s set to open in 2018, according to Starwood. The 305- room hotel will be housed in a new tower (see rendering above).
Starwood, by the way, apparently picked the hippest city in Australia, as determined by a regional publication. Brisbane has just been named the “Cool Capital” by Australian Traveller, thanks to its mix of restaurants, wine bars, cocktail lounges, art, culture, shopping and inviting weather.
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Do you remember the W that used to be in Australia? It was the W Sydney, which left the chain’s system in 2005 due to a “mutual decision” between Starwood and the owners to discontinue the partnership, according to Trey Sarten, a Starwood spokesman.
Readers: Does anyone remember what I wrote, or do you only remember the photos by Javan Ng? OK. Please don’t answer 🙂