No bones about it, I almost deleted the email I just received from Southwest Airlines. The subject line of the email was “We’re Giving You A-List Status.” To be clear, it is a targeted promotion, but it’s one worth sharing to help ensure you don’t make the same mistake I almost did. Here’s the text of the email I received.
As a TSA PreCheck™ and Rapid Rewards® Member, you’re already getting great benefits. We’re now giving you even more by allowing you to experience A-List status and its special perks through May 25, with the opportunity to extend it.
To extend your A-List status through December 31, 2016, register, book, and complete 2 revenue roundtrip flights (or 4 revenue one-way flights), or earn 5,850 Tier Qualifying Points, between March 21 and May 25, 2016.
Needless to say, I registered. And check your email!!! Very interesting times in airline land. My Southwest Visa was recently closed, but I do have a known traveler number on file with Southwest. I also have three itineraries currently booked with them. No idea if that was what helped me get targeted for this or not, but I’m happy!
Here are the terms and conditions of the offer.
Only the Rapid Rewards® Member who received an email/offer from Southwest Airlines® is eligible for this promotion. Offer is nontransferrable. Member must register for this promotion between March 21, 2016 and May 25, 2016 to qualify for promotional A-List status. Registration and promotional A-List status confirmation must be completed prior to booking of travel to receive A-List benefits. Promotional A-List status confirmation typically takes place within 72 hours of registration. Login to your account at www.southwest.com to verify your promotional A-List status. During this trial period, you will not receive an A-List card, but you will receive all A-List status benefits on all flights booked after registering, when you provide your Rapid Rewards account number when making your reservation. To extend promotional A-List status through December 31, 2016,after completion of registration, Member must either book and complete two qualifying roundtrip revenue flights (or four one-way revenue flights) between March 21, 2016 and May 25, 2016, or earn 5,850 Tier Qualifying Points from flights booked and completed between March 21, 2016 and May 25, 2016. Tier Qualifying Points earned from the Rapid Rewards Premier Credit Card do not qualify for this promotion. A qualifying one-way flight for Rapid Rewards A-List status is a one-way revenue flight on Southwest Airlines from an origin city to a destination city, including any intermediate stops and/or connections on Southwest Airlines. A qualifying roundtrip flight for Rapid Rewards A-List status is a roundtrip revenue flight on Southwest Airlines from an origin city to a destination city and back to the originating airport or carrier-recognized co-terminal. Valid on new reservations booked within the promotional time period only. Award, Companion Pass, Southwest Vacations® packages, and reward travel do not qualify for this promotion. Changes made to this itinerary after purchase may eliminate qualification for promotion. Upon qualifying to extend promotional A-List status through December 31, 2016, you will receive an email within 24 hours of qualification verifying your earned status for the remainder of 2016. Please allow up to 15 business days after qualifying for the extended A-List status to receive your A-List card. If A-List status is earned by flying 25 qualifying one-way flights or earning 35,000 Tier Qualifying Points in the calendar year while qualified for promotional A-List status, the regular A-List status will supersede the promotional A-List status, entitling the Member to A-List status through December 31, 2017.