Hilton HHonors announced today on FlyerTalk.com that they will be increasing the number of points required for HHonors redemptions. These changes are effective January 15, 2010, and you can review more details on Hilton’s website. Given that hotel rates are lower than they’ve been in years, this increase in the number of points required seems odd at best.
Granted, HHonors points seem to be easier to come by than some of the other programs, and the HHonors Surpass Card from Amex offers a very attractive collection of benefits. However, this move has me seriously considering whether or not HHonors will be worth the effort in 2010. I’ve already cancelled 2 paid Hilton stays for November, and rebooked with Marriott and Starwood. I’ll keep an open mind, but this coupled with my inability to secure lounge access as an HHonors VIP Gold member since changes were made to HHonors last year may cause me to book away from Hilton in 2010.