Something interesting appeared in my email yesterday, a survey invitation from American Express about my Delta SkyMiles Platinum Amex card.
The survey took about 20 minutes, and was thorough. It’s focus was on the benefits received from the card, and cardmember knowledge of them. I realized about 19 minutes into the 20 minute exercise that I should have been taking screen shots of some of the questions. One of my favorites was whether I was spending more or less on the card than last year. After hitting bonus MQM thresholds 2 years in a row, here’s where Boardingarea’s Managing Director of SkyMiles Apologism is on spend as of August 1, 2015.
I’ve spoken to a couple of Delta Amex users I know, and neither of them received the survey. They have both spent their way to MQM bonuses this year. I don’t know if that $0 spend figure in the image drove my receiving a survey or not? I was offered the opportunity to share why I was spending less on the card. I wrote that while I appreciated the opportunity to earn additional elite qualifying miles, changes at SkyMiles mean that I am getting better value overall for my spend with other cards. The end.
I suppose I may fold like a cheap suit when it really hits me that I will live in Atlanta and not be at least Platinum Medallion next year, but I don’t think I will. Being off the elite status hamster wheel has been oddly freeing. Frankly, given the choice between being elite status poor and cash rich, I’ll take the money every time.
Something tells me that American Express is seeing some trends in its SkyMiles product line that it does not like. Did you receive the survey? Would love to hear what you said in comments.
-MJ, August 1, 2015