Delta Air Lines is out today with a new baggage delivery guarantee. If your checked bag doesn’t arrive on the carrousel in 20 minutes or less, Delta will give you 2,500 SkyMiles for your trouble. Alaska has had a similar timeliness guarantee for some time, and I’d wondered if Delta might come up with something to compete. In my experience, Delta does an excellent job of delivering bags to the carousel in a timely manner. More often than not, when I check a bag, it’s waiting for me on the carousel in Atlanta.
Alaska’s guarantee features the option of 2,500 miles or a $25 travel credit, which I think I’d prefer. Miles are a relatively low-cost apology, but tend to be something people appreciate. Delta’s offer runs through March 31, 2015. As Lucky opined earlier today, this is likely some kind of test. Operationally, Delta seems to be firing on all cylinders. If my baggage checking experiences are any indicator, they won’t be paying out very many bonus miles. No matter what, I think it’s a good gesture, and I’d like to see other airlines do something in this regard.
-MJ, February 19, 2015