A few weeks ago I posted about upcoming changes to Azamara’s loyalty program, Le Club Voyage. Azamara announced some fairly significant changes to its program at that time that met with a bit of protest among its loyalty program members. Specifically, it seemed that the removal of complimentary internet minutes and complimentary laundry services for higher tier elite members really raised the ire of program members.
In a prime example of how customers’ feelings can matter, and companies can listen, Azamara has announced further changes to its program that correct many, if not most of the issues that loyalty program members had raised. In summary, Azamara has reinstated the following benefits:
- One complimentary bag of laundry per week for Explorer level and above members
- Internet minutes based on tier level
Newly added benefits:
- Additional earned complimentary nights rewards for every 750 points earned once you reach the Discoverer Plus level and above—in addition to one-time awards
- Singles now earn double points on every voyage
You can review the benefits of each tier level in detail here. These are real enhancements, and the management team at Azamara deserves some kudos for recognizing a problem and taking swift action to make things right. I don’t know when I will cruise Azamara, but I’m searching for the right itinerary and look forward to cruising with them!
-MJ, October 1, 2014