It’s been a long, long time coming, but American’s Admirals Club has finally been struck by reality and will begin offering complimentary adult beverages (house brands) beginning October 1. They’ll continue to offer premium brands for purchase. I think this is a great competitive move by American, even if it is a bit overdue. I expect that when United and Continental join hands on October 1, United’s lounges will shortly move to a similar policy like their new partner Continental. This is an example of American bowing to competitive reality. I think it’s a good thing, and I’m glad American is coming around on this.
You can read American’s presser on the topic here.